{"id":1382,"date":"2022-05-24T10:37:09","date_gmt":"2022-05-24T08:37:09","guid":{"rendered":"https:\/\/lanco-pets.es\/lanco-history\/"},"modified":"2022-09-08T16:50:11","modified_gmt":"2022-09-08T14:50:11","slug":"lanco-history","status":"publish","type":"page","link":"https:\/\/lanco-pets.es\/en\/our-philosophy\/lanco-history\/","title":{"rendered":"Lanco History"},"content":{"rendered":"\t\t
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History<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It was in 1952<\/strong> when Alfredo Benet Domingo, founder of Lanco Toys,<\/strong> decided to shape his unconditional love for childhood and animals using his infinite imagination. Since then, Lanco Toys has been delivering happiness and fantasy to this world year after year. Our passion for what we do and our constant drive to innovate and improve our products have rewarded us withmore than 70 years of wonderful experiences and enjoyment.<\/strong> Take a quick look at our timeline!<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t1952\t<\/div>\n\t\t\t\t\t

\n\t\tLanco Toys Foundation\t\t<\/h4>\n\t\t\t\t\t

\n\t\tIn the context of the industrial boom in Catalonia, businessman Alfredo Benet founded Lanco Toys: the first company in the world to produce 100% latex items. The company's innovative designs will quickly start to win over customers in the Spanish market. The items are handcrafted in Spain with top quality latex imported from Malaysia. Learning and improving oneself is part of the identity of Lanco Toys and its founder, the methodology and the experience are perfected day by day.\n \n\n\t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t1960\t<\/div>\n\t\t\t\t\t

\n\t\tInternational expansion\t\t<\/h4>\n\t\t\t\t\t

\n\t\tWith a consolidated methodology and a solid position in the Spanish market, Lanco Toys begins its international expansion as the first Spanish company to attend the world's leading Spielwarenmesse toy fair in Nuremberg, Germany.\t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t1970\t<\/div>\n\t\t\t\t\t

\n\t\tCompetitive landscape\t\t<\/h4>\n\t\t\t\t\t

\n\t\tGiven the relevant success of Lanco Toys products and the good response of the market, several Spanish companies began to produce similar products made with latex. This competitive landscape will force Lanco Toys to constantly improve its production methodology and develop cutting-edge designs. Currently Lanco Toys is the only one that still exists in the Spanish market. \t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t1974\t<\/div>\n\t\t\t\t\t

\n\t\tIllinois State University Doll Award\t\t<\/h4>\n\t\t\t\t\t

\n\t\tLanco Toys 1974 production receives University Historial Museum Award from Illinois State University (USA).\t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t1977\t<\/div>\n\t\t\t\t\t

\n\t\tDesign Distinction Award by BCD\t\t<\/h4>\n\t\t\t\t\t

\n\t\tThe design of articles by Lanco Toys (Garbep, S.A. in 1977) is awarded by the Barcelona Foundation Industrial Design Center for the Promotion of Industrial Design (BCD)\t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t1984\t<\/div>\n\t\t\t\t\t

\n\t\tSchtroumpfs license: an industry precedent\t\t<\/h4>\n\t\t\t\t\t

\n\t\tLanco Toys licenses Schtroumpfs (The Smurfs) to produce various models of Schtroumpfs. This license will set a precedent in the toy industry given the number of items that were produced and sold. \t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t1990\t<\/div>\n\t\t\t\t\t

\n\t\tMarsupilami phenomenon\t\t<\/h4>\n\t\t\t\t\t

\n\t\tLanco Toys receives the Marsupilamis license from Taschan Comics. Multple libraries in Germany will sell our Marsupilami markers. \t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t1993\t<\/div>\n\t\t\t\t\t

\n\t\tAchievement of Wallace and Gromit\t\t<\/h4>\n\t\t\t\t\t

\n\t\tLanco Toys produces more than a million Wallace and Gromit items for the English company Evolution.\t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t1995\t<\/div>\n\t\t\t\t\t

\n\t\tThe adventure of Morocco\t\t<\/h4>\n\t\t\t\t\t

\n\t\tThe adventure begins with a modest industrial unit in Fez, Morocco. Lanco Toys will work hard to transfer all latex handling knowledge to the new factory, to train new employees, and to preserve the quality standards that define our products. \t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t2003\t<\/div>\n\t\t\t\t\t

\n\t\tThe emerging paradigm of the toy industry\t\t<\/h4>\n\t\t\t\t\t

\n\t\tDuring the 90s, the European toy market underwent a change without return: new Asian producers began to sell on the European market at extremely competitive prices. Faced with this challenge, Morocco's rich culture of painting and ceramics will make the country attractive to be part of our handmade toy production process. In 2003, part of the Lanco Toys production process took place in Fez, Morocco. \n\n\t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t2006\t<\/div>\n\t\t\t\t\t

\n\t\tExpedition to new horizons\t\t<\/h4>\n\t\t\t\t\t

\n\t\tOnce the new Lanco structure is consolidated, our energy is focused on continuing to innovate our designs and exploring new products and materials. Along these lines, Lanco Toys launches a new range of products made up of the soaps that our toys contain. This new product line is inspired by the arts seen in MoMa, New York, USA. \t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t2010\t<\/div>\n\t\t\t\t\t

\n\t\tStrengthening our global position\t\t<\/h4>\n\t\t\t\t\t

\n\t\tDuring these years, Lanco Toys has concentrated its efforts on strengthening its new customer network and image from a global perspective. Thus, we will attend various fairs such as Bologna, Paris, Milan or Cologne that end up strengthening our relationships with highly relevant clients on the international scene. \t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t2014\t<\/div>\n\t\t\t\t\t

\n\t\tThe era of ducks is coming\t\t<\/h4>\n\t\t\t\t\t

\n\t\tOne of our star products, the duck, takes on more importance than ever: several new models such as Mozart or Freud Ducks have emerged, making our collection more complete and fun than ever.\t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t2015\t<\/div>\n\t\t\t\t\t

\n\t\tImage renewal\t\t<\/h4>\n\t\t\t\t\t

\n\t\tThe Lanco team begins the adventure of renewing its corporate image to better reflect our philosophy and values. Priority is given to our eco-mindedness, also enhancing our craftsmanship and social responsibility characteristics. This corporate evolution will involve our corporate logo, packaging, website and many other aspects. \t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t2019\t<\/div>\n\t\t\t\t\t

\n\t\t\t\n\t\tLanco Toys and Wanatoy\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t\t

\n\t\tLanco Toys collaborates with the Wanatoy team, a team of multidisciplinary professionals specialized in the development of the baby through play. Launch of the Gaia Collection as a tribute to Mother Nature, with 0% plastic packaging, 100% hermetic toys for babies and a continuous work to become a more sustainable organization \t<\/p>\n\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

History It was in 1952 when Alfredo Benet Domingo, founder of Lanco Toys, decided to shape his unconditional love for childhood and animals using his infinite imagination. Since then, Lanco Toys has been delivering happiness and fantasy to this world year after year. Our passion…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1384,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1382","page","type-page","status-publish","hentry"],"yoast_head":"\nLanco History | Lanco Pets<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lanco-pets.es\/en\/our-philosophy\/lanco-history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lanco History | Lanco Pets\" \/>\n<meta property=\"og:description\" content=\"History It was in 1952 when Alfredo Benet Domingo, founder of Lanco Toys, decided to shape his unconditional love for childhood and animals using his infinite imagination. 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