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History

It was in 1952 when Alfredo Benet Domingo, founder of Lanco Toys, decided to shape his unconditional love for childhood and animals using his infinite imagination. Since then, Lanco Toys has been delivering happiness and fantasy to this world year after year. Our passion for what we do and our constant drive to innovate and improve our products have rewarded us withmore than 70 years of wonderful experiences and enjoyment. Take a quick look at our timeline!

1952

Lanco Toys Foundation

In the context of the industrial boom in Catalonia, businessman Alfredo Benet founded Lanco Toys: the first company in the world to produce 100% latex items. The company's innovative designs will quickly start to win over customers in the Spanish market. The items are handcrafted in Spain with top quality latex imported from Malaysia. Learning and improving oneself is part of the identity of Lanco Toys and its founder, the methodology and the experience are perfected day by day.

1960

International expansion

With a consolidated methodology and a solid position in the Spanish market, Lanco Toys begins its international expansion as the first Spanish company to attend the world's leading Spielwarenmesse toy fair in Nuremberg, Germany.

1970

Competitive landscape

Given the relevant success of Lanco Toys products and the good response of the market, several Spanish companies began to produce similar products made with latex. This competitive landscape will force Lanco Toys to constantly improve its production methodology and develop cutting-edge designs. Currently Lanco Toys is the only one that still exists in the Spanish market.

1974

Illinois State University Doll Award

Lanco Toys 1974 production receives University Historial Museum Award from Illinois State University (USA).

1977

Design Distinction Award by BCD

The design of articles by Lanco Toys (Garbep, S.A. in 1977) is awarded by the Barcelona Foundation Industrial Design Center for the Promotion of Industrial Design (BCD)

1984

Schtroumpfs license: an industry precedent

Lanco Toys licenses Schtroumpfs (The Smurfs) to produce various models of Schtroumpfs. This license will set a precedent in the toy industry given the number of items that were produced and sold.

1990

Marsupilami phenomenon

Lanco Toys receives the Marsupilamis license from Taschan Comics. Multple libraries in Germany will sell our Marsupilami markers.

1993

Achievement of Wallace and Gromit

Lanco Toys produces more than a million Wallace and Gromit items for the English company Evolution.

1995

The adventure of Morocco

The adventure begins with a modest industrial unit in Fez, Morocco. Lanco Toys will work hard to transfer all latex handling knowledge to the new factory, to train new employees, and to preserve the quality standards that define our products.

2003

The emerging paradigm of the toy industry

During the 90s, the European toy market underwent a change without return: new Asian producers began to sell on the European market at extremely competitive prices. Faced with this challenge, Morocco's rich culture of painting and ceramics will make the country attractive to be part of our handmade toy production process. In 2003, part of the Lanco Toys production process took place in Fez, Morocco.

2006

Expedition to new horizons

Once the new Lanco structure is consolidated, our energy is focused on continuing to innovate our designs and exploring new products and materials. Along these lines, Lanco Toys launches a new range of products made up of the soaps that our toys contain. This new product line is inspired by the arts seen in MoMa, New York, USA.

2010

Strengthening our global position

During these years, Lanco Toys has concentrated its efforts on strengthening its new customer network and image from a global perspective. Thus, we will attend various fairs such as Bologna, Paris, Milan or Cologne that end up strengthening our relationships with highly relevant clients on the international scene.

2014

The era of ducks is coming

One of our star products, the duck, takes on more importance than ever: several new models such as Mozart or Freud Ducks have emerged, making our collection more complete and fun than ever.

2015

Image renewal

The Lanco team begins the adventure of renewing its corporate image to better reflect our philosophy and values. Priority is given to our eco-mindedness, also enhancing our craftsmanship and social responsibility characteristics. This corporate evolution will involve our corporate logo, packaging, website and many other aspects.

2019

Lanco Toys collaborates with the Wanatoy team, a team of multidisciplinary professionals specialized in the development of the baby through play. Launch of the Gaia Collection as a tribute to Mother Nature, with 0% plastic packaging, 100% hermetic toys for babies and a continuous work to become a more sustainable organization