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Our philosophy

70 years ago Lanco already believed in sustainability and the environment. We have been pioneers in terms of ecology and social responsibility. We are the oldest natural latex toy company.

Art and nature united in a toy

Lanco® Toys is a family business founded in 1952 in Barcelona: we arethe first European manufacturers of natural latex toys.

Our founder and grandfather, Alfredo Benet Domingo, an artist and with great sensitivity towards children, fell in love with natural rubber.

As a painter, he was captivated by the creative possibilities and craftsmanship of natural rubber. She found its softness and elasticity magical and loved the fact that it had a natural life: it leaves no mark on the planet for future generations.

Craftsmen who take the time

Natural rubber teaches and inspires us: its properties require an artisan approach, respect for the times of nature and an understanding of imperfection as part of everything that lives.

From plaster molds to toy decoration: artisan hands carry out every step. Each toy is unique and unrepeatable, as we humans are.

Natural rubber: a better world

Lanco Toys are made exclusively from pure natural rubber. This natural material comes from Hevea brasiliensis tree plantations located in Malaysia.

Some small cuts are made in the surface of the tree trunks to allow the sap to drain out. This white sap is collected in cups and is transformed into solid toys through the use of plaster molds and the natural heat of the sun.

We love natural rubber for being an alternative to plastic – rubber breaks down naturally and can be reused to make new products. Lanco Toys follow the life process, like everything created by nature.

Toys with life

Sustainability is our commitment from our origins.

Artisans and nature are our creators; we respect and care for them.

80% of our team has been with us for more than 20 years. Women are our protagonists and make up 64% of the Lanco Toys family.

Our production process uses hands rather than machinery and only includes biodegradable materials: natural rubber and mineral plaster molds. Our plastic-free packaging is made from 100% recycled cardboard materials.

Welcome to our world and thank you for being part of the Lanco Toys family.

The importance of the game in dogs

Dogs need to run and nibble for physical and emotional well-being. To establish a good bond with him, we must take into account these two fundamental aspects for him.

Through play, dogs learn, they bond with us, they are a social animal and playing awakens their abilities.

His need to play begins around 3 weeks after birth. The game will help him to channel his energy, we cannot prevent him from biting, but we have to help him to be as healthy as possible. Lanco Toys makes toxic and chemical-free toys, safe for our best friend.